How I Stopped Craving Junk Food When I Switched To Intuitive Eating

Hey girlies,

First of all, HOW was Thanksgiving yesterday? I want to hear all about it!

As you all know, I coach my clients on how to break free from diets and restrictions and eat intuitively. Eating intuitively gives you the freedom to eat whatever your body is craving, without placing any restrictions on what you can and cannot eat.

Rather, you make choices, from a place of love & grace, based on how you *want* to feel. 

When clients, and readers, first begin to make the switch, they often ask me when they will stop craving junk food. After years of training our brains that a food is “good” or “bad”; removing those labels might mean craving some things you had previously forbidden.

I get this question quite often because people see that I don’t generally eat a ton of “junk food.” However, remember, I’ve been eating intuitively for a long time now. It took me at least two years to get to a place where my body trusted that I wouldn’t deprive her anymore.


When we forbid certain foods we put those foods on a pedestal. They become something we “can’t touch”, therefore we think and crave those foods more (this craving is all in our minds).

When we stop putting these roadblocks up in our mind, and allow ourselves whatever we want, it takes a while for our bodies to truly trust us again; for our minds to settle.

It makes sense that we’d be excited about some things that we haven’t had in a while.

I remember the first meal I ate intuitively was a slice of hot apple pie for lunch. I couldn’t think of anything that felt more joyful and free. I specifically remember sitting on a blanket, in my bedroom, having a picnic all on my own.

The key is to not force yourself to stop craving junk food. You will naturally crave it less over time, because it loses it’s power over you. It becomes just food.

Over time, my body realized how much better I felt when I ate REAL foods (what I mean by real foods, here). Moderation is key. So if I want ice-cream or candy every now and then, I can have it.

The key is *having those fun foods in a way that leaves me feeling good.* I want to TRUST the experience, not hate it. Right? Makes sense?

For example, if Marco brings home Sour Patch Kids and I’d like to have some I’ll have a bite or two, and feel good with that. How? Because I know I have so many other options that are more yummy and satisfying for me. Plus, more than just a few Sour Patch Kids will make me feel icky. I know this from experience.

It’s important to note that there are no rules involved when I’m making food choices. Rather, I’ve learned which foods in what amount leave me feeling how I want to feel.

My goal is to *feel good.* Isn’t yours?

So, when you crave ice cream or fro yo, know that you can have them in an amount that will leave you feeling satisfied and happy, not sick.

Note: If you ever have a desire to binge on these foods, know it might not be a true food craving you’re experiencing. Or, there might be lingering thoughts of restriction there.

The craving to binge is likely a life need which cannot be met with food. Or, a “faux craving” simply because you have that food on a pedestal. 

For example, a craving for a pizza… If you have a craving to stop and grab some pizza for lunch, that’s probably a true food craving. Pizza for lunch sounds normal enough, right?

However, if you’re pre-planning to order a whole pizza and can already see yourself eating it as fast as you can while no-one is around, that’s more of an emotional craving in which you might just want to numb out feelings/thoughts for a while and not have to think about what you “should” be doing (thought: thinking about what we SHOULD be doing all day long is SO exhausting you guys!).

A binge might sound appealing for the moment, but here’s the reality of what a binge ALWAYS feels like:

The food distracts you for a little while, and then the tough feelings come back when the eating stops. Not only that, but now there’s MORE piled feelings of guilt, shame, and “I can’t do anything right” on top.

That’s no way to feel better…

Trust this: When you choose to listen to your body, over time, food will lose it’s power over you, and your cravings will mellow out.

You’ll be able to have a bite of chocolate without devoting the whole bar. 

As hard as it may seem, don’t force yourself to stop craving something. Just trust that slowly, your food cravings will normalize and you will get to a place where food is no longer on a pedestal.

A mindset shift for us to think about on restriction… 

Restriction is easy, and takes no turning INWARD. Balance, and learning to eat in a way that feels good for YOU takes TRUE growth and reflection. It might be harder at times to reflect, but the reward is so much GREATER. It is so worth it.

If you need help, please schedule a free consultation with me. This is what I do.

What thoughts did you have as you read through this? I’d love to hear from you!



Love, Paige

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